One free plan. Two ways to grow.

Yes. Stand Chat Base is $0 forever, includes 15 full visitor conversations per week, and does not require a credit card.

Stand counts each visitor conversation once as one chat—whether AI or a human answers—not each message or AI reply. A longer conversation, a human takeover, or a different Stand AI model still uses one chat. Stand checks usage only when a new chat starts, so reaching a plan limit never interrupts a conversation already underway.

After the included quota, Stand uses already-purchased chats from your available balance as a reserve. An organization owner can sign in and manually pre-fund reserve chats at $0.10 each. Public visitor requests never authorize or dispatch a purchase. If no reserve chats remain, new chats pause until an owner tops up or the quota resets; chats already underway continue.

No. Stand includes unlimited reps on every plan, including Base, so pricing is based on chat volume instead of seats.

No. AI Stand-ins are included in every plan, including the free Base plan, within each plan chat quota.

An organization owner upgrades from the Team page inside Stand. New Base accounts can try Pro free for 7 days without a credit card, and Pro subscribers can try Business free for 30 days.

Yes. An owner can schedule a downgrade for the end of the current billing period and cancel it before it takes effect.

Base includes AI website chat, fully custom chat UIs, unlimited reps with multiple AI Stand-ins and custom instructions, unlimited sites with their own AI instructions, custom page entry points, instant human takeover or an AI-led introduction, browser and mobile alerts, lead capture, AI-led Product Discovery interviews, 90-day searchable history with JSON export for analysis in your own tools, and email digests.

Pro is $10 per month and includes 150 full visitor conversations per month. Organization owners can sign in to pre-fund reserve chats at $0.10 each; new chats pause when the included quota and reserve balance are exhausted.

Business is $3,600 per year and includes 15,000 full visitor conversations per year, with owner-prepaid reserve chats at $0.10 each. It adds team-shared OpenAPI integrations that let Stand-ins use your own APIs, hands-on onboarding, the most powerful Stand AI, and invoicing and purchase support.

Base includes one website knowledge base and up to 10 indexed web pages. Pro includes five knowledge bases with 50 MB total indexed content and up to 200 indexed web pages as independent limits, plus PDF, Word, Markdown, text, and sitemap sources. Pro and Business can manually re-ingest sitemap sources. Business includes 200 MB total indexed content with no separate plan count cap on knowledge bases or indexed web pages, and can index as many website pages as fit within that allowance. Business can also enable nightly updates for new or newer sitemap pages with usable last-modified dates.